What’s the best way for a non-endemic brand to connect with the gaming audience? Speak their language. We created a campaign for Invisalign that featured three things we know the Twitch audience loves: anime, supply drops, and ditching wires (on their gaming peripherals AND braces.

The centerpiece of the campaign was the :30 custom animated commercial that won gold at the Annual Internationalist Awards for Innovative Digital Marketing. Plus, Twitch streamers helped hand out wireless gaming peripherals to lucky viewers on Invisalign-sponsored streams.