There are three things the Twitch audience REALLY loves: TimTheTatman, bits (Twitch’s digital currency), and collectibles. So, Sour Patch Kids decided to serve up all three with a limited edition TimTheTatman Sour Patch Kids mix.

Tim launched the limited product live on stream, resulting in an immediate sell out. In the first stream, 1,756 Limited Edition TimTheTatMan Sour Patch Kids boxes sold out within the first 40 minutes. In the second stream, over 200 additional boxes sold out.

All 3 streams delivered over 2MM total views and had over 138K maximum concurrent viewers combined. Earned media coverage from AdWeek, PR Week, Dot Esports, Collider, and more.  Like any good collectible, the custom packs even created a secondary collector’s market on Ebay!