40,000 Twitch viewers manipulate a single Adobe file live on stream, creating armor sets, weapons, and maps that are dropped directly into their game.
To prove that creativity is truly for everyone, Adobe called upon the creative hivemind of Twitch to use the Creative Cloud to design items, weapons, and accessories in their favorite games. And to reward that creativity, Adobe dropped those items into those games where they can be collected for free.
Adobe partnered Twitch streamers and viewers with the game studios and art directors behind New World, Lost Ark, and Halo: Infinite.
The year-long campaign brought in 6.8MM unique viewers - 31.8MM total minutes watched, and over 430K claimed in-game drops.
Along with coverage in Adweek and AdAge, the campaign won the Digiday Award for Best In-Game Advertising.